Leadformix Marketing Automation and Lead Intelligence

Marketing Automation

Take marketing automation beyond demand generation and nurture workflows to provide real insight into visitor intent in the increasingly complex B2B buying process.

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With CallidusCloud Marketing Automation you can:

  • Attract and generate more leads through SEO and social campaigns.
  • Identify your qualified leads and nurture them into opportunities.
  • Get insight into your leads at every stage of the sales cycle.
  • Align your sales and marketing goals.
  • Enable sales and marketing team collaboration to improve deal sizes, win rates, and sales cycle times.
  • Accurately measure marketing ROI and improve marketing effectiveness.

Visitor Identification

Identify and track your inbound leads with our state-of-the-art data mining engine. Instantly uncover your prospects’ interests and their position in the buying cycle using behavioral tracking, analysis, and historical information.

  • See detailed information about who visits your website: prospects, leads, partners, or competitors.
  • Get critical information on decision makers within each organization.
  • Get comprehensive demographic, firmographic and valuable contact information such as your visitors’ email ID and phone number.
  • Gain superior lead intelligence as you capture behavioral information such as path-to-discovery, areas of interest, level of engagement, and focus of each visit.
  • Know your leads better, engage with them sooner, and move them faster down your funnel.

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Search Engine Campaigns

Optimize your company’s placement in search results with SEO. Build effective keyword lists, track results, and build white hat link strategies in order to attract more inbound leads to your website.

manage SEO campaign

  • Run a website audit to be on top of the latest online marketing best practices.
  • Find keywords related to your marketing campaigns.
  • Use meta tags, anchor text, hyperlinks, and backlinks to optimize your web pages.
  • Monitor the search engine visibility of your keywords and increase SEM campaign performance.
  • Find broken links and duplicate meta content on your web pages.
  • Discover topic-related websites where you can build links to your site and increase traffic.
  • Monitor all your SEO activities within a single dashboard.

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Lead Management

Manage all your inbound and outbound leads in a single place. Inform, educate and involve your leads as you take them through a lead nurturing process. Use lead scoring to prioritize your leads.

lead management

  • Consolidate all your online and offline leads in one single platform.
  • Categorize your leads using filters and labels based on industry, geography, title, intent, and more.
  • Plan, automate and monitor complex, multi-step, trigger-based lead nurturing campaigns.
  • Score and prioritize your leads based on a prospect’s identity, web activity, and buying intent, allowing you to quickly progress leads down your marketing funnel.

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Marketing Automation

Use a single platform to manage and automate your marketing campaigns, reduce your dependence on IT and design teams, and Get more analytical insight from your marketing and lead generation efforts, and showcase their effectiveness and value.

daily leads report

Campaign Management

  • Create, test, schedule, automate, and measure email campaigns and nurture campaign workflows.
  • Create, edit, and deploy your landing pages in minutes.
  • Set up auto-responders and build forms on the fly.
  • Use LeadHooks, a dynamic and customizable site-wide toolbar on your website to promote your webinars and/content assets.


  • Get email campaign reports that tell you the open rate, number of forwards, click-through rate, single-page visits and multi-page visits.
  • Monitor the stats and lead responses at each stage of your lead nurturing campaigns.
  • Get detailed web traffic reports with complete information on your leads, their source, search terms and conversion rate.
  • Track the number of leads you get from each campaign and child campaign
  • Showcase marketing’s value and accountability with graphs and charts that facilitate clear visual understanding.


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Sales Intelligence

CallidusCloud Marketing Automation is not just for marketers; it has plenty to offer to sales. With our advanced features, capabilities, and integrations, sales reps can uncover new cross-sell and upsell opportunities, and shrink the sales cycle.

  • CRM Integration: Integrates into all top CRM systems such as Salesforce, Microsoft Dynamics, Netsuite, Zoho and SugarCRM.
  • Gives sales reps complete visibility into lead intelligence and history.
  • Sales reps receive a daily leads report in their inbox that they can immediately follow up with.
  • Real-Time Alerts: Sales reps receive immediate alerts every time a prospect or customer visits your website or responds to an email campaign, allowing for quick follow up and potential cross-sell and upsell opportunities.
  • Run hyper-targeted campaigns with no outside support.
  • Offers embedded learning, integrated territory and quota, and sales enablement.


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Social Media Marketing

Find out what your customers are saying on social media; reach out to them with targeted campaigns, thereby converting social contacts into opportunities.

social updates interface

  • Schedule, run and monitor social media campaigns on LinkedIn, Twitter, and Facebook.
  • Record & track analytics on clicks and referral traffic to your website.
  • Create custom, branded short URLs using Buzzlinks that are ideal for sharing and tracking on social media.
  • Host and manage your WordPress blog on our marketing automation platform. We also provide free WordPress templates and plugins for SEO and social media integration.
  • Add sales and help chat functionality to your website. Catch prospects as they arrive, capture their details, and engage with them in real-time.

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